Hospitality Revenue Management
Apple Academic Press Inc. (Verlag)
978-1-77463-917-7 (ISBN)
The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.
Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.
1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue Management 8. Market Data for Hotel Revenue Management 9. Restaurant Revenue Management: Basic Concepts 10. Restaurant Revenue Management: Advanced Demand Management Concepts 11. Restaurant Revenue Management: Advanced Supply Management Concepts 12. Function Space Optimization 13. Cruise Revenue Management 14. Total Revenue Management 15. Revenue Management: Hotel Owner’s Perspective
Erscheinungsdatum | 19.05.2022 |
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Zusatzinfo | 25 Tables, black and white; 49 Illustrations, color; 37 Illustrations, black and white |
Verlagsort | Oakville |
Sprache | englisch |
Maße | 178 x 254 mm |
Gewicht | 940 g |
Themenwelt | Sachbuch/Ratgeber ► Sport |
Wirtschaft ► Betriebswirtschaft / Management | |
Wirtschaft ► Volkswirtschaftslehre | |
ISBN-10 | 1-77463-917-3 / 1774639173 |
ISBN-13 | 978-1-77463-917-7 / 9781774639177 |
Zustand | Neuware |
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