Unprepared to Entrepreneur
Kogan Page Ltd (Verlag)
978-1-3986-0148-2 (ISBN)
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale Up
Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.
Sonya Barlow takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future.
Sonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PWC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.
Chapter - 01: Are you prepared to be an entrepreneur?;
Chapter - 02: Entrepreneurship - Nature or nurture?;
Chapter - 03: Does your customer understand who you are?;
Chapter - 04: Social media for your business;
Chapter - 05: Converting your network into your net worth;
Chapter - 06: Does teamwork make the dream work?;
Chapter - 07: The three Ps of leadership - People, power and purpose;
Chapter - 08: Mind over matter;
Chapter - 09: Shifting your money mindset;
Chapter - 10: How to influence people and win clients;
Chapter - 11: Eleven methods to the madness of starting your own business
"An informative guide for anyone looking to become an entrepreneur. Setting off on your entrepreneurial journey can be daunting, but Sonya Barlow breaks everything down clearly to help you on your way to success."
"An honest and real approach to entrepreneurship. I am an entrepreneur myself and have loved reading her journey and can resonate with her experiences. As a South Asian woman I was glad to read the story about a great South Asian entrepreneur that hasn't let setbacks make her quit. A fantastic read for anyone looking to join the entrepreneurial journey."
"What an inspirational and useful toolkit. I work with small business owners daily who would really benefit from reading this book. I will be recommending it to all my contacts!"
| Erscheinungsdatum | 04.10.2021 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 144 x 220 mm |
| Gewicht | 510 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-0148-9 / 1398601489 |
| ISBN-13 | 978-1-3986-0148-2 / 9781398601482 |
| Zustand | Neuware |
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