Becoming BeautyBrave

 Maria McCool is the founder and CEO of international beauty brand, Calista. Calista is located in West Chester, PA and committed to making customers brave about their beauty. For over thirty years as a stylist, salon owner, product inventor, author, and brand ambassador on QVC, Maria has been empowering millions of women worldwide through her BeautyBrave movement. Maria’s interest in hair began at age ten, when she began cutting and styling her first client, Barbie®. Her lifelong passion gave her the guts to start her own salon at twenty-three, Calista, which employs seventy-five employees and services over a thousand clients a week. When asked why she still love what she does, she says, “The way you feel about yourself holds a lot of power. When you love the way you look, it’s empowering.” In 2007, Calista Haircare launched on QVC. What gives her company the edge is, not only do the clients plant the seed for products, they are the ones testing the prototype. Maria continues to be one of QVC’s top haircare brands, hitting goals as high as eight million dollars in a day! Maria recognizes beauty is personal and that it means something totally different to everyone. Having BeautyBrave become a collective movement among women supports Calista’s purpose to empower transformation and make women brave about their beauty. Calista proudly assists SHiNE™ at Penn Medicine, and the Maasai Cultural Exchange Project. For more information about Maria and Calista, visit Calistatools.com; and follow @calistamariamcool on Instagram and Facebook.