Business Model Navigator, The

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards. Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world’s foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges. Dr. Michaela Choudury is a business model innovation expert, business professional and innovation lecturer with more than ten years of experience in digital innovation and transformation. She worked within the Digital Lead Scale-up and Acceleration division at LafargeHolcim, as a Senior Consultant at the BMI lab as well as a Research Assistant at the Institute for Technology Management at the University of St. Gallen. Currently, she is a Senior Manager within the International Marketplace Unit of Ringier. She received her PhD at the University of St. Gallen and was a Visiting Researcher at the Center for Design Research at Stanford University.

PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
2 The Business Model Navigator
3 Managing change
PART TWO 55+ winning business models – and what they can do for you
1 Add-On
2 Affiliation
3 Aikido
4 Auction
5 Barter
6 Cash Machine
7 Cross-Selling
8 Crowdfunding
9 Crowdsourcing
10 Customer Loyalty
11 Digitalisation
12 Direct Selling
13 E-commerce
14 Experience Selling
15 Flat Rate
16 Fractional Ownership
17 Franchising
18 Freemium
19 From Push to Pull
20 Guaranteed Availability
21 Hidden Revenue
22 Ingredient Branding
23 Integrator
24 Layer Player
25 Leverage Customer Data
26 Licensing
27 Lock-In
28 Long Tail
29 Make More of It
30 Mass Customisation
31 No Frills
32 Open Business
33 Open Source
34 Orchestrator
35 Pay Per Use
36 Pay What You Want
37 Peer to Peer
38 Performance-Based Contracting
39 Razor and Blade
40 Rent Instead of Buy
41 Revenue Sharing
42 Reverse Engineering
43 Reverse Innovation
44 Robin Hood
45 Self-Service
46 Shop in Shop
47 Solution Provider
48 Subscription
49 Supermarket
50 Target the Poor
51 Trash to Cash
52 Two-Sided Market
53 Ultimate Luxury
54 User Design
55 White Label
56 Sensor as a Service
57 Virtualisation
58 Object Self-Service
59 Object as Point of Sale
60 Prosumer
PART THREE Finished reading? Let’s implement!
10 recommendations to innovate your business model
The 55+ models at a glance
Glossary