Careers in Media and Communication (eBook)

Chapter 1: Mass Communication
What Is Mass Communication?
Theories of Mass Communication
Mass Communication Methods
Mass Communication in Society
Trends in Mass Communication
Skills
Chapter 2: Advertising and Marketing
What Is Advertising?
Marketing
Careers in Advertising and Marketing
Insider Insight: Tonya Hottmann, Director of Marketing
Advertising and Marketing Jobs: By the Numbers
Skills Needed for Advertising and Marketing
Advertising and Marketing Vocabulary
Job Search Terms
Chapter 3: Public Relations
What Is Public Relations?
History of Public Relations
Public Relations Today
Careers in Public Relations
Public Relations Duties
Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)
Insider Insight: Alexandra Sabbag, Founder and Principal
Insider Insight: Erin Spain, Communications Director
Public Relations Jobs: By the Numbers
Skills Needed for Public Relations
Job Search Terms
Chapter 4: Journalism
What Is Journalism?
History of Journalism
Journalism Today
Careers in Journalism
Insider Insight: Natalie Brunell, Television News Reporter
Insider Insight: Katey McFarlan, Blogger
Insider Insight: Lee Wolverton, Managing Editor
Journalism Jobs: By the Numbers
Skills Needed for Journalism
Job Search Terms
Chapter 5: Mass Communication Careers in Business
What Is Business?
The Role of Mass Communication in Business
Mass Communication Careers in Business
Insider Insight: Keri Gavin, Director of Host Relations and Customized Training
Insider Insight: Megan Sommer, Corporate Recruiter
Mass Communication Careers in Business: By the Numbers
Skills Needed for Mass Communication
Chapter 6: Publishing
What Is Publishing?
History
Today’s Trends
Careers in Publishing
Career Domains
Insider Insight: Paddy Calistro, President and CEO
Insider Insight: Moira Kerrigan, Associate Director of Marketing
Insider Insight: Jen Brady, Advertising Associate
Publishing Jobs: By the Numbers
Skills Needed for Publishing
Chapter 7: Telecommunications and Visual Communication
What Is Telecommunications?
Careers in Telecommunications
Insider Insight: Dutch Wargo, Cameraman
Skills Needed for Telecommunications
Job Search Terms
What Is Visual Communication?
Careers in Visual Communication
Insider Insight: Katie Dolciato, Associate Art Director
Skills Needed for Visual Communication
What Is Public Administration?
Job Search Terms
Telecommunications and Visual Communication Jobs: By the Numbers
Chapter 8: Public Administration
What Is Public Administration?
Careers in Public Administration
Insider Insight: Jim Norris, Village Manager
Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources
Public Administration Jobs: By the Numbers
Skills Needed for Public Administration
Job Search Terms
Chapter 9: Nonprofits
What Are Nonprofits?
Careers in Nonprofits
Insider Insight: Emily Anderly, Fund-Raising Director
Insider Insight: Linda J. Smith, Marketing Director
Nonprofit Jobs: By the Numbers
Skills Needed for Nonprofits
Job Search Terms
Chapter 10: Skills
Hard Skills
Soft Skills
Interpersonal Skills
Personality
Conclusion
Chapter 11: Preparation
Personal Branding
Online Presence
Portfolios
Chapter 12: Experience
Internships
Volunteer Work
Course Projects
Part-Time Work
Closing Tips for Experience
Chapter 13: Searching and Applying for Jobs
Job Searching
Job Applications
Conclusion
Chapter 14: Interviewing
Preparation
Execution
Follow-Up
Chapter 15: Career Success Strategies
Adjustment and Assimilation
Continued Learning
Mentoring
References
Index
About the Author