Starting an Online Business All-in-One Desk Reference For Dummies (eBook)

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

Introduction.

Book I: Online Business Basics.

Chapter 1: Starting from Scratch.

Chapter 2: Turning Internet Dreams into Reality.

Chapter 3: Getting Real: Creating a Usable Business Plan.

Chapter 4: Finding Money to Fund Your Online Start-Up.

Chapter 5: Creating Policies to Protect Your Web Site.

Chapter 6: Setting Up Shop: Everything You Need for OnlineEfficiency.

Book II: Legal and Accounting.

Chapter 1: Minding the Law.

Chapter 2: Choosing the Right Foundation: From Partnerships toCorporations.

Chapter 3: The Trademark-and-Copyright Two-Step.

Chapter 4: Accounting for Taxes (And Then Some).

Book III: Web Site Design.

Chapter 1: What's in a (Domain) Name?

Chapter 2: Designing Customer-Friendly Sites.

Chapter 3: Building a Site without Spending a Fortune.

Chapter 4: Finding the Host with the Most.

Chapter 5: Writing Content that Search Engines Want to See.

Chapter 6: Lights, Camera, Action! Taking Your Site Live.

Book IV: Online and Operating.

Chapter 1: Determining Your Revenue Model.

Chapter 2: Making Money with Affi liate Programs.

Chapter 3: Turning Information into Profi t, from e-Books toWebinars.

Chapter 4: Paying Up with the Right Payment Options.

Chapter 5: Putting the (Shopping) Cart before the Horse.

Chapter 6: Taking Inventory.

Chapter 7: Fulfi lling Expectations and Orders.

Book V: Internet Security.

Chapter 1: Understanding Security and Your Risks.

Chapter 2: Developing a Security Plan.

Chapter 3: Attacked! What to Expect from the Net-Thief.

Chapter 4: Securing Your Site and Your Business.

Chapter 5 : Overcoming Security Concerns in the WirelessWorld.

Book VI: Boosting Sales.

Chapter 1: Driving Traffi c, Driving Sales.

Chapter 2: Special-Edition Public Relations for the Web.

Chapter 3: Web Marketing at Work.

Chapter 4: Converting Browsers to Buyers.

Chapter 5: Analyzing and Monitoring Your Customers.

Chapter 6: Mastering Search Engines, Optimization, andRankings.

Book VII: Retail to E-Tail.

Chapter 1: Knowing When to Put Your Store Online.

Chapter 2: Understanding the Differences between Real andVirtual Customers.

Chapter 3: Window Dressing for the Online Display.

Chapter 4: Making In-Store Customers Loyal Online Shoppers.

Chapter 5: Staying Local, Getting Mobile with M-Commerce.

Chapter 6: Troubleshooting the Transition to E-Tail.

Book VIII: Storefront Selling.

Chapter 1: Instant E-Commerce with Storefronts.

Chapter 2: Mastering the Amazon.

Chapter 3: Let's Hear It for Yahoo!

Chapter 4: Making eBay THE Way.

Chapter 5: New Storefronts, New Opportunities.

Book IX: Fundraising Sites.

Chapter 1: Raining Donations: Why Not-for-Profi t Is BigBusiness Online.

Chapter 2: Adding Online Moneymakers to an Existing Site.

Chapter 3: Getting the Donor Base to Come to You.

Chapter 4: More Online Marketing Strategies for Nonprofits.

Chapter 5: Legal Considerations for Nonprofi tOrganizations.

Book X: Niche E-Commerce.

Chapter 1: Discovering Niche Markets.

Chapter 2: Discovering Niche Trends That Pay: Children andBoomers.

Chapter 3: Blogging for Profit.

Chapter 4: Socializing (And Profi ting) in Second Life.

Book XI: E-Commerce Advanced.

Chapter 1: Overhauling the Business.

Chapter 2: Redesigning to Win New Customers.

Chapter 3: Expanding Products to Increase Stagnant Sales.

Chapter 4: Bringing Former Customers (Back) Home.

Chapter 5: Revisiting Marketing Strategies.

Chapter 6: Hiring Experts to Get Business Rolling Again.

Chapter 7: Transitioning a Small Site into Big Business.

Index.