Tourism: Modern Synthesis Bized
2009
|
3rd Revised edition
Cengage Learning EMEA (Hersteller)
978-1-4080-1980-1 (ISBN)
Cengage Learning EMEA (Hersteller)
978-1-4080-1980-1 (ISBN)
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An introductory textbook for lecturers who are looking for an accessible text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the academic and applied thinking on tourism with a focus on key principles.
"Tourism: A Modern Synthesis" is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. "Tourism: A Modern Synthesis" includes real-world insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.
"Tourism: A Modern Synthesis" is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. "Tourism: A Modern Synthesis" includes real-world insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.
Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School. Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.
| Erscheint lt. Verlag | 7.4.2009 |
|---|---|
| Verlagsort | Andover |
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| ISBN-10 | 1-4080-1980-9 / 1408019809 |
| ISBN-13 | 978-1-4080-1980-1 / 9781408019801 |
| Zustand | Neuware |
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