Brain Bugs - Dean Buonomano

Brain Bugs

How the Brain's Flaws Shape Our Lives

(Autor)

Buch | Hardcover
320 Seiten
2011
WW Norton & Co (Verlag)
978-0-393-07602-8 (ISBN)
22,25 inkl. MwSt
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A lively, surprising tour of our mental glitches and how they arise.
With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain’s Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Erscheint lt. Verlag 13.9.2011
Zusatzinfo 10 black-and-white illustrations
Verlagsort New York
Sprache englisch
Maße 165 x 244 mm
Gewicht 511 g
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Psychologie
Sachbuch/Ratgeber Natur / Technik
Naturwissenschaften Biologie Allgemeines / Lexika
Naturwissenschaften Biologie Humanbiologie
Naturwissenschaften Biologie Zoologie
ISBN-10 0-393-07602-4 / 0393076024
ISBN-13 978-0-393-07602-8 / 9780393076028
Zustand Neuware
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