Ward Lock Red Guide: London

Unique in the marketplace. Taps into growing trend for nostalgia-based publishing. Would be easy to promote locally, countrywide. Perfect gift purchase. Series is extensive and covers the whole of the British Isles. Includes fantastic advertisements from the time and at least two fold-out maps of the area.

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"Spitalfields silk weavers are known the world over. Clerkenwell is as famous for its watch-making as Geneva itself. Lambeth is a rival to North Staffordshire in producing artistic pottery. Southwark is the metropolis for the hop trade. Bermondsey tans hides. Bootmakers favour Bethnal Green".This book opens a window onto a London now lost. A city of Lyons Corner Houses and bowler hatted men, where an all day ticket on the buses cost one shilling and visitors were advised to wear morning coats and silk hats for 'formal calls'.Whilst much has changed a surprisingly large amount remains so the sections of the book that deal with the history of major attractions such as St Paul's and the Houses of Parliament are as relevant today as when they were written. An extraordinary guide book that will makes you see the city you thought you knew afresh.The first selection of eight titles includes: Oxford, Edinburgh, Cambridge, Bath, The Lake District, The Yorkshire Dales and North Cornwall.Each title has a newly-written introduction from a locally-known author.