Marketing Global Justice

Bringing international law and marketing together for the first time, this book navigates the meaning of global justice in the neoliberal order. By analysing marketing practices employed by those acting in the name of global justice, the book demonstrates the narrowing and co-opting of the idea of global justice.

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Marketing Global Justice is a critical study of efforts to 'sell' global justice. The book offers a new reading of the rise of international criminal law as the dominant institutional expression of global justice, linking it to the rise of branding. The political economy analysis employed highlights that a global elite benefit from marketised global justice whilst those who tend to be the 'faces' of global injustice - particularly victims of conflict - are instrumentalised and ultimately commodified. The book is an invitation to critically consider the predominance of market values in global justice, suggesting an 'occupying' of global justice as an avenue for drawing out social values.