Microeconomics, Global Edition -- MyLab Economics with Pearson eText

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labour, trade and econometrics. He has been an editor of Industrial Relations and the Journal of Industrial Organisation Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. Perloff has consulted with non-profit organisations and government agencies and is a fellow of the American Agricultural Economics Association. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

1. Introduction
2. Supply and Demand
3. Applying the Supply-and-Demand Model
4. Consumer Choice
5. Applying Consumer Theory
6. Firms and Production
8. Competitive Firms and Markets
9. Applying the Competitive Model
10. General Equilibrium and Economic Welfare
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory
15. Factor Markets
16. Interest Rates, Investments, and Capital Markets
17. Uncertainty
18. Externalities, Open-Access, and Public Goods
19. Asymmetric Information
20. Contracts and Moral Hazards
Appendixes
Answers to Selected Questions and Problems
Sources for Challenges and Applications
References
Definitions
Index