An Introduction to Sustainable Tourism

Fully revised and updated for a second edition, it provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. Includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 and new material on systems thinking, influencing behaviours and green marketing.

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* New edition fully updated and revised with new chapters on regenerative tourism and disruptors including the impact of COVID-19
* Combines theoretical and applied knowledge with a scaffolded learning approach to develop student knowledge, all illustrated with real world case studies;
* Looks at the whole tourism supply chain to provide an integrated perspective of sustainability in tourism;
* Lists practical tools and industry-relevant certifications.

Fully revised and updated for a second edition Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It now includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 as well as new material on systems thinking, influencing behaviours and green marketing.

It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks:
* How does policy encourage or discourage sustainability?
* How do intermediaries influence the sale of sustainable tourism?
* What are the operator’s concerns, how do tourists themselves respond to it?
* What are the values of sustainability in tourism and what are the impacts ‘trade-offs’ to the tourist experience?

Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism.

An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.