Destination Atlas-New Mexico - Benchmark 2nd Edition

Complete recreation listings and full detail street maps of Albuquerque, Santa Fe, Las Cruces, and Roswell are included. Benchmark's exclusive Landscape Maps give a 3-D effect to the land forms through color and shaded relief. Here is a first choice for adventurers in the Land of Enchantment.

---

Direct Marketing: Placement in more than 40 book and map sellers, in New Mexico by means of personal sales visits. Over 600 hours devoted to this kind of marketing. Atlas is found in Barnes & Noble, Bookstar, most Hastings and all important independents.Mass Merchants: The atlas has also been placed and is currently being stocked in all New Mexico WalMarts, Target Stores and Sam's Club in Albuquerque and Price/Costco in Albuquerque and Santa Fe.

Advertising: $4,000 of print media purchased in New Mexico in 1996. $2,000 allocated for print media for second edition when is released.

Publicity: One hour interview with publisher on KOB-AM, leading news/talk radio station. Also used in trivia promotion on leading Albuquerque Oldies radio station.

Distributors: Current distributors include Map Link, Treasure Chest, Canyonlands, Many Feathers, Booksource and Rand McNally.

Industry Recognition: Winner of Best of Category - Atlas/Book award. American Congress on Surveying and Mapping, map design competition. 1995