Neuro Web Design

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has been an industry leader, consultant, and expert in usability, interface, and web design. Most recently she has been reviewing the research on the psychology of persuasion and non-conscious decision-making and has been a keynote speaker on this topic at conferences and for clients. Susan is a national and international speaker for user experience and usability conferences, most recently the keynote speaker for the Internet User Experience Conference in Ann Arbor MI, and an invited speaker for the Usability Professionals Association, just held in Baltimore MD. She has hundreds of clients, mainly in the US.

CHAPTER 1:  Designing Web Sites for Persuasion and the Unconscious Mind
CHAPTER 2:  Wanting to Belong: The Power of Social Validation
CHAPTER 3:  Feeling Indebted: How to Build in Reciprocity and Concession
CHAPTER 4:  Invoking Scarcity—If Something Seems Unavailable, We Seem to Want It Even More
CHAPTER 5:  Choosing Carefully—Given Too Many Choices, We Freeze (and Then We Don’t Choose at All)
CHAPTER 6:  It’s All About You:  Speaking to the Self-Centered, Unconscious Mind
CHAPTER 7:  Building Commitment—We Want to Think We’re Consistent
CHAPTER 8:  Using Similarity, Attractiveness, and Association: Are We the Same?
CHAPTER 9:  Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory
CHAPTER 10:  Using Pictures and Stories—the Best Way to Talk to Our Unconscious Minds
CHAPTER 11:  We’re Social Animals—Finding the Next Big Thing by Making It Social
Appendix
Index