Methods for Testing and Evaluating Survey Questionnaires

Covers cognitive interviewing, interaction analysis, response latency, respondent debriefings, vignette analysis, split-sample comparisons, statistical modeling, mode of administration, and special populations. This book considers these topics in light of various techniques and technologies.

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Written and painstakingly edited by leading experts, this volume offers a state-of-the-art overview of and solid foundation in up-to-date survey questionnaire issues, concerns, and responses. Like several other books in the "Wiley Series in Survey Methodology", this work has been prepared in conjunction with an international conference on the topic (in November 2002) by the Survey Research Methods Section of the American Statistical Association, the American Association for Public Opinion Research, the International Association of Survey Statisticians, the Council of American Survey Research Organizations, and the Council of Marketing and Opinion Research. The book covers cognitive interviewing, interaction analysis, response latency, respondent debriefings, vignette analysis, split-sample comparisons, statistical modeling, mode of administration, and special populations. It also considers these topics in light of emerging techniques and technologies.
The book's authors include more than two-dozen eminent professionals in a variety of fields related to survey methodology and questionnaire development, including names such as Gordon Willis of the National Cancer Institute; Paul Beatty of the National Center for Health Statistics; Paul Biemer of the Research Triangle Institute; Don Dillman of the University of Washington; and Natacha Borgers, Edith de Leuuw, and Astrid Smits of Statistics Netherlands. Copious tables, figures, and references, as well as an extensive glossary, supplement the high quality discussion throughout the text.