The ABCs of the Automotive Industry

Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his creative career as a drummer, then in graphic design as a production artist. He has worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991, he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could. In 1994, he founded the T26 Digital Type Foundry to explore the typographical side of the business. Segura Inc. and T26 have received numerous awards from organizations around the world and his work has been shown in exhibits from the Denver Art Museum to Tokyo, Japan. In 2004, he launched Cartype.com - a creative archive of the automotive industry. He lives in Chicago, IL, and Miami, FL.

A is for Azzurra; B is for Bentley;  C is for Cruise; D is for Daihatsu; E is for Elizalde; F is for Farman; G is for Gilco; H is for Horch; I is for I by BMW; J is for Jensen; K is for Kaiser-Frazer; L is for Leon Laisne; M is for Mors; N is for N by Hyundai; O is for Opel; P is for Piaggio; Q is for Qoros; R is for Rolls-Royce; S is for Studebaker; T is for Tucker T; U is for Unimog; V is for Voltra; W is for Wolseley; X is for Gremlin X; Y is for Yugo; Z is for Zagato