Analysing Media Texts

Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

Introduction - What is multimodality theory?: A funtional theory; Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse; Design and production; Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites; Organisation - the design of learning; Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link; Sensory modality; Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences?; Chris and Hannibal. Conclusion.