Where is Creativity?

Jim Shorthose and Neil Maycroft offer both a multi-disciplinary overview of current conceptual insights into the nature of creativity and applied research ideas which enable its concrete practice. The flow of individual creativity and innovation will be better grasped and sustained through an engagement with numerous theoretical explorations and

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Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the Web, and due to the effects of broad contexts of the economy and industry. It explores contemporary psychological, sociological, anthropological, economic and philosophical debates concerning creativity in an accessible way, which non-specialist and creative practitioners can appreciate, culminating in a picture of the anatomy of creativity which seeks to provide a concrete guide to the 'doing' of creativity to complement a deeper understanding of its nature and origins.



The book will be useful for teaching staff and students; businesses and practitioners; and professionals and policy-makers working within a wide range of creative and innovation-based industries.