Realizing Digitization-Enabled Innovation (eBook)

Foreword 6
Preface 8
Overview of Contents 9
Table of Contents 12
List of Figures 17
List of Tables 19
List of Abbreviations 20
Part I Introduction: Research Objective 21
1 Research Motivation and Relevance 22
2 Research Design 29
3 Structure of the Research Project 32
Part II Research Context: Foundations of the Research 36
1 Introducing Words About the Research Context 37
2 Service Systems as the Basic Abstraction of Service Science 40
2.1 Definitions of Selected Core Concepts of the Service Science Discipline 41
2.2 The Service Systems Perspective 44
2.3 The Facets of Innovation in Service Systems 48
2.4 Smart Service Systems 50
3 A Service Systems Perspective on Digitization-Enabled Innovation 52
3.1 Technology as Enabler in Service Systems Reconfiguration 52
3.2 Digitization-Enabled Service Innovation 53
3.3 A Service Systems Perspective for the Management of Digitization-Enabled Innovation 55
4 Concluding Words About the Research Context 56
Part III Digitization-Enabled Innovation in Service Systems: Analysis of MDAX-listed Companies 58
1 Needs and Objectives 59
2 Understanding the Context: Innovation in Service Systems through Digital Technology 62
3 Theoretical Underpinning 64
3.1 Digitization Facilitated Alterations in Service Systems 64
3.2 Digitization-Enablement of Value Propositions 65
4 Research Design 67
4.1 Data Collection 67
4.2 Data Analysis and Interpretation 68
5 Digitization-Enabled Innovation in Service Systems 72
5.1 Technology 74
5.1.1 Technology Integrated for Service Development 74
5.1.2 Technology Integrated for Service Delivery 75
5.2 Actors 76
5.2.1 Alterations Within the MDAX-listed Companies 76
5.2.2 Alterations Outside the MDAX-listed Companies 77
5.3 Information 80
5.4 Value Propositions for Digitization-Enabled Innovation 82
5.4.1 Value Propositions Targeting the Service Recipients´ Experience 83
5.4.2 Value Propositions Targeting Process Improvement 86
5.4.3 Value Propositions Targeting the Improvement of Information Provision 87
5.4.4 Value Propositions Targeting the Improvement of Content Preparation 88
5.4.5 Advancement of Existing Value Propositions 89
5.5 Industry Specifics 91
6 Discussion and Implications 92
6.1 Discussion 92
6.2 Implications for Practice 94
7 Concluding Words on the Analysis of Digitization-Enabled Innovation in Service Systems 96
Part IV Digital Technology Integration in Service Systems: Identification of Drivers and Challenges in SMEs 98
1 Needs and Objectives 99
2 Understanding the Context: Technology Integration in Service Systems 102
3 Theoretical Underpinning: Drivers and Challenges for Reconfiguring Service Systems 104
4 Research Design 106
4.1 Data Collection 106
4.2 Data Analysis and Interpretation 109
5 Drivers and Challenges of Industrial Cloud Integration in Service Systems of SMEs 111
5.1 Drivers to Integrate an Industrial Cloud 112
5.1.1 Actors 112
5.1.2 Information 113
5.1.3 Value Proposition 116
5.2 Challenges in the Integration of an Industrial Cloud 118
5.2.1 Actors 118
5.2.2 Information 121
5.2.3 Value Proposition 122
6 Discussion, Implications and Management-Oriented Research Areas 124
6.1 Discussion 124
6.2 Implications for Practice 126
6.3 Areas Where Extra Management Support is Needed 127
7 Concluding Words About the Drivers and Challenges 130
Part V Managing Digitization-Enabled Innovation in Service Systems: Development of an Integrated Method for Digital Technology Management and Service Innovation 133
1 Needs and Objectives 134
2 Understanding the Context: Integrating Service Science and a Management Perspective 137
3 Theoretical Underpinning: Technology Management and Service Innovation 139
3.1 A Unified Technology Management Process 139
3.2 Activities of Service Innovation 144
3.2.1 Service Innovation Activities 144
3.2.2 Service Innovation Activities in Service Systems 145
4 Research Design 147
4.1 Research Process 148
4.2 Data Collection 150
4.3 Data Analysis and Interpretation 152
5 Method for Digitization-Enabled Innovation in Service Systems 154
5.1 Digitization Forced Changes in Technology Management 154
5.2 Method for Digitization-Enabled Innovation in Service Systems 157
6 Discussion and Implications 163
6.1 Discussion 163
6.2 Implications for Practice 164
7 Concluding Words About the Developed Method 166
Part VI Developing Digitization-Enabled Value Propositions in Service Systems: Design of a Supporting Tool 168
1 Needs and Objectives 169
2 Understanding the Context: Technology and Value Propositions in Service Systems 172
3 Theoretical Underpinning: Development of Digitization-Enabled Value Propositions 174
4 Research Design 177
4.1 Design Science Research Process 177
4.2 Qualitative Data Collection, Analysis and Interpretation 182
5 The Digitization-Enabled Value Proposition (VdiP-) Developer 184
5.1 The Boxes of the VdiP-Developer 185
5.2 Creating Value Propositions With the VdiP-Developer 190
6 Application and Evaluation of the VdiP-Developer 193
6.1 Application of the VdiP-Developer 193
6.1.1 Application at a Component Manufacturer (Company 1) 194
6.1.2 Application at a System Manufacturer (Company 2) 195
6.1.3 Application at a Plant Manufacturer (Company 3) 195
6.2 Evaluation 196
7 Discussion and Implications 199
7.1 Discussion 199
7.2 Implications for Practice 201
8 Concluding Words About the Value Proposition Tool 203
Part VII Synthesis and Implications: Realizing Digitization-Enabled Innovation in Service Systems 206
1 Summary of Findings 207
2 Theoretical Contributions 212
2.1 Summarized Theoretical Contributions 212
2.1.1 Theoretical Contributions of Part III 212
2.1.2 Theoretical Contributions of Part IV 213
2.1.3 Theoretical Contributions of Part V 214
2.1.4 Theoretical Contributions of Part VI 215
2.2 Cross Study Contributions 216
3 Implications for Practice 220
3.1 Understand the Role of Digitization in Service Systems 220
3.2 Transform Innovation into Value and Service Innovation 221
3.3 Manage the Digitization-Enabled Innovation 222
4 Limitations and Future Research 224
5 Final Consideration 226
References 228
Annexes 245
Annex A: Related Publications 246
Annex B: Companies Listed in the MDAX Index in 2016 248
Annex C: Screenshots of the MAXQDA File for Document Analysis in Part III 249
Annex D: Mentions per Third Order Category of the Study in Part III 250
Annex E: Participants of Interviews and Group Discussions Part V 251
Annex F: Template for the DIGITALISS Method in German Language 252
Annex G: Workshop Participants Part VI 253
Annex H: Screenshots of the VdiP Application 254
Annex I: Possible Paths of the VdiP Application 257
Annex J: Characteristics of the VdiP-Developer 258