Big Data for Managers

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India. Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

Table of Contents, Dedication, Acknowledgements , Foreword by Tom Davenport , Chapter 1 – Introduction , For Practicing Manager , A Non-technical book , Structure of the book , Chapter 2 – Big Data Revolution , Data driven decisions and value creation , History of Data and Big Data , Data and Analysis , Data Analysis and Statistics , Data Analysis and Computing , Google Web Search , Big Data Analysis on the Cloud , Structured Data , Unstructured Data , Big Data , Summary , Chapter 3 - Creating Value from Big Data , Value Drivers in commercial organizations , Market Value and Non-Financial Values , Investments where Big Data can create value , Summary , Chapter 4 - Big Data Techniques and Solutions , Big Data Analytics, Data Analytics Techniques , Summary , , , Chapter 5 - Introducing the Model – Design and Implementation , C-ADAPT model of Big Data value creation , C-ADAPT Worksheet , Summary , Chapter 6 - Big Data Case Studies , Ooredoo (formerly Qtel) , Domino’s pizza , Leading Antivirus Company , Gate Gourmet , Tesco , Delta Airlines , Intel , TXU Energy , OmedaRx , John Deere , Airbnb , Walmart , Huffington Post , Summary , Chapter 7 – What Practitioners Say? , Big Data is Important – very important! , Key value from Big Data , Challenges in implementing Big Data projects , Summary , Chapter 8 – Conclusion and Discussion , , References, Index.