Product Management in Practice
A Real-World Guide to the Key Connective Role of the 21st Century
Seiten
2017
O'Reilly Media (Verlag)
978-1-4919-8227-3 (ISBN)
O'Reilly Media (Verlag)
978-1-4919-8227-3 (ISBN)
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives ? The importance of setting clear and actionable goals ? Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ? Common behavioral traps that turn good product managers bad
In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives ? The importance of setting clear and actionable goals ? Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ? Common behavioral traps that turn good product managers bad
Matt LeMay is the co-founder of Constellate Data, a consultancy that helps companies bring human depth and dimension back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.
Erscheinungsdatum | 30.11.2017 |
---|---|
Verlagsort | Sebastopol |
Sprache | englisch |
Maße | 157 x 227 mm |
Gewicht | 292 g |
Themenwelt | Mathematik / Informatik ► Informatik ► Software Entwicklung |
Mathematik / Informatik ► Informatik ► Theorie / Studium | |
ISBN-10 | 1-4919-8227-6 / 1491982276 |
ISBN-13 | 978-1-4919-8227-3 / 9781491982273 |
Zustand | Neuware |
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