E-Business - Michael J. Cunningham

E-Business

Enterprise 02.03
Buch | Softcover
128 Seiten
2002
Capstone Publishing Ltd (Verlag)
978-1-84112-212-0 (ISBN)
13,70 inkl. MwSt
Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon

Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck

Includes a glossary of key concepts and a comprehensive resources guide

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Partners.com and Smart Things to Know about E-Business. Smart Things to Know about E-Business.

Introduction

Definition of Terms

The Evolution of E-Business

The E-Dimension

The Global Dimension

The State of the Art

In Practice: E-Business Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making E-Business Work

Erscheint lt. Verlag 25.3.2002
Reihe/Serie Express Exec
Verlagsort Oxford
Sprache englisch
Maße 124 x 175 mm
Gewicht 113 g
Themenwelt Mathematik / Informatik Informatik Web / Internet
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-84112-212-2 / 1841122122
ISBN-13 978-1-84112-212-0 / 9781841122120
Zustand Neuware
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