Lifestyle Revolution

Lifestyle revolution charts how class culture, which many thought would be dissolved by mass consumption, was remade in the postwar period from flat-pack furniture, Mediterranean cuisine and lifestyle magazines – as a world of symbolic goods became an intimate environment alive with new feelings and attitudes. -- .

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In postwar Britain, journalists and politicians predicted that the class system would not survive a consumer culture where everyone had TVs and washing machines, and where more and more people owned their own homes. They were to be proved hopelessly wrong. Lifestyle revolution charts how class culture, rather than being destroyed by mass consumption, was remade from flat-pack furniture, Mediterranean cuisine and lifestyle magazines. Novelists, cartoonists and playwrights satirised the tastes of the emerging middle classes, while sociologists claimed that an entire population was suffering from 'status anxiety', but underneath it all, a new order was being constructed out of duvets, quiches and mayonnaise, easy chairs from Habitat, white emulsion paint and ubiquitous pine kitchen tables. More than just a world of symbolic goods, this was an intimate environment alive with new feelings and attitudes. -- .