Creativity and Strategy

Chetan Walia is the CEO of BeOne Foundation for Transformational Leadership (India). He has been working with corporate organizations as a consultant and advisor for the last 15 years. He is also a research student at the University of Bradford (UK). He was recently awarded as 'Top 100 Leaders in Education' by Global Forum for Education and Learning at Dubai, UAE.

Amir M. Sharif is the Professor in Circular Economy and Associate Dean (International) at the University of Bradford (UK). His research on the impact of European Union farming subsidies on the UK agribusiness sector and the resulting effect on UK climate change policy, was identified as a 4* impact case study in 2014 by the UK's Research Excellence Framework (REF) sub-panel for Business and Management.

Chapter 1. Integrated Framework for Understanding Creativity.- Chapter 2. Creativity and Strategic Decision Making by Top Management Teams.- Chapter 3. Creative Strategic Problem Formulation.- Chapter 4. Competitive Advantageous Intent while Strategising may lead to Problem Myopia.- Chapter 5. Negative Creativity and Organised Irresponsibility.- Chapter 6. Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial.- Chapter 7. Creative-Strategic Theoretical Model: Conclusions, and Implications.